When business gets tough, too many companies pull back on marketing, and disappear from the one place their audience is still active: social media. At Hightower Social, we know from experience that staying visible during hard times builds trust, momentum, and long-term growth.

Not sure what to post for Veterans Day? This guide breaks down respectful, impactful content ideas that honor veterans while staying true to your brand. Learn what to say, what to avoid, and how to connect meaningfully with your audience on this important day.

When summer rolls around, things can feel a little quieter—clients take vacations, inboxes are a little lighter, and the pace of business often slows. That makes it tempting to put social media on the back burner until fall. But here’s the truth: summer is one of the most important times to stay consistent with your business’s social media presence.