


Hi, I’m Jacob Upshaw,
Founder of Hightower Social.
With over 15 years of experience in marketing and a degree in Media Communications, I’ve spent my career helping small businesses make big impressions. I started as the Marketing Director for a television station in Central Louisiana, where I worked closely with the sales department and local business owners. That experience gave me a firsthand look at the realities small businesses face - tight budgets, minimal time, and a lack of marketing support.
When I later moved to Dallas and joined Gray Television and Gray Digital Media, I had the opportunity to work with small businesses across the country. What I saw was consistent: most small business owners were doing their best to market their business, but without the right tools, strategy, or resources.
That’s why I created Hightower Social - because small businesses shouldn’t need a big business budget to have high-quality social media content. There’s no reason you shouldn’t have affordable access to the same level of social media strategies, content, and guidance that larger companies enjoy.
At Hightower Social, we work with each individual client to create a custom service plan that fits your business, your needs, and your budget. And because we know business can fluctuate, we’ve made our services flexible. If things slow down and you need to hit pause, you can put your service on hold at any time, no questions asked. When you're ready to start back up, just let us know, and we’ll get right back to posting for you.
Our mission is simple: to reduce the stress of social media marketing and help you build a strong, effective online presence that reflects your brand, expands your reach, and brings in real results.
To date, Hightower Social has worked with small businesses around the world—from brand-new startups to established local favorites—helping them grow through smart, consistent, and impactful social media marketing.
Let’s build something together. Ready when you are.
Contact Me Today!
Call, text, or email me, I'm ready to help!
Email: hightower.social@gmail.com
Tel: 318-792-6611